For your class project, think back to 1997 when Netflix launched as a 'DVD by Mail' option for video rentals. Blockbuster was the major player in the video market at the time. As time went on however, more and more consumers switched to Netflix and Blockbuster began to close some of (eventually all of) their stores. Netflix didnt quit innovating. It continued to offer new and unique services like movie recommendations based on consumer preferences and later to streaming movies - both innovations became industry standards.

Choose a product or service that you buy on a regular basis. Write a brief description of how this product is positioned in the marketplace relative to its competition. Then figure out why you are a loyal customer and how the competition could pull you away in the future. What could the competition do that would cause you to no longer be a loyal customer? Then, write a three page plan for what your product or service could do to keep you as a customer and shore-up their position as your preferred provider as well as their overall position in the market place.

Include in your project some of the topics we cover in the course. Consider changing:

Product features

Advertising strategies

Promotional programs

Distribution channels

Customer service and other ideas

Be sure to address possible issues and impacts that areas we cover in the class could have on your ideas:

Business Teams

Human Resources

Information Technology

Marketing Strategies

Entrepreneurial Thinking and Processes