For your final project go to Chapter 16 and the Case Study Beyonce-

It is a part of your e-textbook.

After reading the case carefully, write a minimum 3 page paper giving a summary of the case and answering the following questions:

1. Why was the launch successful? What made it successful? Was it Beyonce? Was it the novelty of the medium (Social Media) ? Was it the buzz that came after the announcement? What were the key success drivers for this product launch?
2. What are the risks of this approach to launching a new product?
3. Will this work for other recording artists? Can Beyonce's record label (Columbia Records) use this strategy for other artists?
4. Will this work for other types of products that are not in the music/entertainment industries? Why or why not? What types of brands are well suited for this approach?

Remember to use APA 7 Format and list all your references.