For your final project in this course you must select a that costs less than $50and develop a NEW target market for a NEW use for that product. You'll also consider NEW packaging, NEW pricing, NEW distribution, NEW promotion, and possibly even a NEW name for the product.

In Week 2 you will need to identify the product, the new or enhanced use, and the new target market. You'll also need to say why you are interested in this product and want to learn more about it. After receiving approval in Week 3, you can begin work on your final project which is due at the end of Week 7. Note that no two students can work on the same product. If you submit a product that someone else already submitted, I will ask you to select a different product, so please wait for approval of your proposal before actually starting work on the project.

As an example, Pledge furniture polish is targeted to women who like to keep their homes presentable. A little-known fact about Pledge is that it's a great lubricant for windows, door hinges, etc. An interesting new target for the product could be carpenters. If Pledge were to be marketed to carpenters it would most likely be sold in a different package, through different retailers, at a different price, and with a different promotional plan.

You must use the following outline. Provide rationale for the approach you are recommending based on information in the textbook, marketing best practices, industry research, the marketing plan worksheets provided with this course, and any other credible sources. Note that you are NOT to submit the marketing plan worksheets or base your paper on that format. The worksheets are provided purely to help your thinking. Please follow the below outline for your paper.(Do not include definitions to fill space... thus, when you talk about target audience, you shouldn't include anything about the book definition of what a target audience is. Focus on creating your best thinking for the plan itself.)