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Question 1 (1 point) What is the term for the spread of a new idea from its source of invention or creation to its ultimate users or adopters? diffusion circulation transmission dissemination Question 2 (1 point) When General Mills changed the formula for its Oatmeal Crisp cereal, it added ingredients to reduce the risk of high blood pressure, to lower cholesterol, and to reduce the risk of stroke, thus providing greater value to the consumer. Since it was not trying to reach a new target market, which new product strategy was General Mills using? improved product discontinuous innovation product repositioned product new product innovation Question 3 (1 point) Which stage in the product life cycle is signalled by a long-run drop in sales? laggard saturation deterioration decline Question 4 (1 point) Oakley, a manufacturer of protective eyewear for various kinds of sports, has introduced sunglasses that play music. The glasses weigh a little over a pound and can hold up to 120 songs. What are these sunglasses an example of? a repositioning strategy a new product line an addition to an existing product line a discontinuous strategy Question 5 (1 point) Which of the following is NOT a likely source of new product ideas? customers employees financial lenders competitors Question 6 (1 point) Brand names such as Kleenex, UPS, Sony, Chevrolet, and Kellogg's are likely to have more brand equity than brand names like Viking, Zojirushi, Shimano, and Thule. True False Choice Homes Inc. built its reputation by building high-quality new homes, often at prices less than used ones. Choice Homes used mass-purchasing power, innovative high-tech communications among employees to coordinate the building process, and other entrepreneurial strategies to hold costs down. Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the dream of home ownership for the same price as rent. Choice Homes later developed the Choice Classic brand name for higher-end homes targeted at wealthier dual-income couples. The Choice Classic name was designed to capitalize on the reputation of Choice Homes, especially for current Choice home owners who are ready to move up to a larger home. Recently, Choice Homes started a third line of homes called Reflections," which are expensive, custom-designed homes located in exclusive, prestigious neighbourhoods. Refer the scenario. What do the three different brands of homes (Choice, Choice Classic, and Reflections) represent for the firm? its line portfolio its mix depth its line breadth its product line Question 8 (1 point) Ocean Spray is known for cranberry juices. When it added Ocean Spray Craisins dried sweetened cranberries to be eaten like raisins), that was an example of a product mix extension for the company. True False Question 9 (1 point) A majority of Mercedes Benz's vehicles are sold outside of Germany. With this in mind, which term refers to brands where at least 20 percent of the product is sold outside the home country? evoked set global brand equity brand name master brand Taron is an acting coach. He has been teaching for over 15 years. His students often describe his classes as being the transformational. Many wish they could take a piece of Taron and put him in their pocket but of course that is not possible. This speaks to which characteristic of a service? Intangibility Inconsistency Inventory Inseparability Question 17 (1 point) Michelle paid her family doctor $25 CAD for health travel advice. Michelle paid the fee as soon as she exited the private area of the doctor's office. This represents which characteristic of a service? Inseparability Inventory Intangibility Inconsistency Question 18 (1 point) Kenny is a dog walker. Animals love him and pet owners find him reliable and caring. Both are adjectives that other pet owners relate to, but newer pet owners always ask how credible is Kenny, as they are very careful with their dogs. The skepticism around Kenny's credibility is a factor of which characteristic of a service? Inseparability Intangibility Inventory Inconsistency Lauren and her friends went to the Scaddabush located in downtown Toronto for her birthday. She liked it so much that she held her daughter's sixteenth birthday at the location in Scarborough. She loved that ambiance ten times more than the downtown location. This is a factor of which characteristic of a service? Inventory Inconsistency Inseparability Intangibility Question 20 (1 point) Theresa uses Uber once a week to visit his parents' house. The ride is typically S15 round trip using Uber Pool. Theresa must continually pay this cost as she uses it as she pays for it. This represents which characteristic of a service? Intangibility Inconsistency Inseparability Inventory