Question: For your final project, you are to present a Supply Chain Management plan for a new coffee manufacturing / supply / distribution company. The company
For your final project, you are to present a Supply Chain Management plan for a new coffee manufacturingsupplydistribution company. The company will be a producer of highend coffee, which is to be prepackaged and sold to highend retailers, and distributed for use in highend coffee shops.
For the purposes of this assignment, you are to assume that the company is new, and does not have a preestablished location. This company will not have its own retail presence.
Based on your research, you will propose sites for physical facilities, transport routes, inventory strategies etc. In developing your proposed plan, the following elements are to be considered:
Economies of scale
Source and destination
Product value
Company growth using examples from established companies
Demand projections and forecasts including assumptions on global buyin and presence
Production flexibility
Storage and transport issues
Inventory management
Competitive forces
Quality assurance
For this project to be successful, you will need to understand the entire industry of coffee manufacturing, distribution, and inventory management. You will need to understand transportation structures, restrictions, trends, demand, distribution channels etc. Many of the assumptions which you will make, will be as a result of research of competing companies.
Project Requirements:
The final project and supply chain plan will include the following components:
Research and explanation on the market, industry, trends, evolution, progression. Both the coffee industry, the major markets which this service may apply to and the types of customers throughout the chain.
An assessment of how the typical supply chain operates currently, and whether any supply chain innovation might be beneficial to this industry.
An explanation of why this service may be beneficial in comparison with competition and other similar services.
Project Guidelines:
You are to reference any support or help you received, and wherehow it helped you form a conclusion from your classmates, PowerPoint presentations in class, etc.
In completing this project, you must consider both macro and micro forces.
Diagrams and illustrations may be used.
Beneficial Aspects Compared to Competition
Competitive Analysis
Comparison with existing competitors
Unique selling points of the proposed company
Benefits of the Proposed Service
Advantages over competitors
Valueadded benefits
Conclusion
Summary of key points
Final thoughts on the proposed supply chain plan
References
Comprehensive list of sources, including industry reports, academic articles, and case studies
Acknowledgement of support and help received
Diagrams and Illustrations
Supply Chain Diagram
o Illustrating the stages from sourcing to distribution
Flowchart
o Showing the production process and quality control measures
Market Segmentation Map
o Highlighting target regions for sales and distribution
Note: Some decisions were made considering sourcing and target market here:
High End coffee company. Sourcing high end coffee beans from South America, Need a vendors to roast and package in the Netherlands preferably Rotherdam. We also need distribution vendors to distribute and target high end coffee shops in the larger Nordic cities. With potential phase bringing roasting and packaging in house on site in Rotherdam.
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