For your second assignment, you will be applying what you have learned this week in the design of a research proposal. The Task: Pick any client you want.Imagine a problem they could be facing or an opportunity they might have. Furthermore, imagine that they have contacted you to conduct a research study that will explain how to solve that problem or how to capitalize on that opportunity. Yourassignment is to present them with a research proposal.

"The client I Choose is Facebook as it had a worldwide shutdown 2 days back. The problem could be the same"

Requirements: The research proposal should be properly explained and must:

• indicate who the client is
• specify what problem they are facing or what opportunity they have
• indicate whether you think they should do exploratory, descriptive, or causal research and why
• indicate whether they should do focus groups or an online survey and why
• indicate what target you think they should include in the sample (gender?, age range? Income range? Etc) and why that target

Below is an example of what should be included in the proposal: Research Proposal: Prepared by Jon Smith

Client: ABC Company

Problem: ABC company is facing XYZ problem.

or

Opportunity: ABC company has XYZ opportunity.

Type of research: Exploratory, descriptive, or causal, and reasoning for that choice

Methodology: Online surveys, focus groups, ethnography etc. and reasoning for those choices.

• Profile of the target: The profile of the participants (focus groups) or respondents (online survey) will be...

Assessment Criteria: Thought and Detail: Chosen relevant topic selection reflecting an understanding of this week's material Topic selection is relevant to this week's material. Audience is considered in the tone of the writing.

Structure: Three carefully selected references