For your selected scenario from the list provided, describe the following in a 4-5 page report. 1. Customer(s) - who are the customers who would make use of your business? You must identify at least four (4) different types of customers. Provide a profile (1-2 paragraphs) for each customer. Main issues they are facing in life that would cause them to want to use your firm - what are important things happening in their lives Income levels and professions Relationship status - single, married, partners, etc e Age Do they own their own homes and cars Location where there live - urban, suburban, rural Are they health conscious Location where they may live - urban, suburban, rural Are they environmentally responsible 2. For each customer type - fully explain the VALUE your operation provides to them, and why this matters to them VALUE is NOT the products and services you offer, but what intrinsic things are provided to the customer by using your business. How will customers feel using your products/services 3. Competitive Strategies using the Slides in Chapter 2 identify which category or categories your firm operates within and the rationale for choosing each. How will these choices guide the way you operate your business - FULLY explain. Choose no more that two (2) strategies. Assignment must be in Word format. Submit a printed copy only, no e-mails accepted Posh Paws Amanda Clark runs a very high-end luxury pet hotel and service located in Coal Harbor. Her clients are very wealthy pet-lovers who when they travel, want premium care and service for their beloved pets. Details: monitor pets Skype capability so owners can "talk" to their pets Individual "pet suites" with 24/7 video feed with internet connection so owners can Air- conditioned suites with TV's and soothing music, dimmed lighting, high end bedding changed daily For all pets-cats, dogs, rabbits, hamsters, etc. Can have one on one personalized individual care by a staff person up to 24/7 per day Access to vet and pet psychologist 24/7 Cover all special dietary needs Dog pool and exercise yard Pet training and daily stimulation 24/7 security on site Offer services - pet grooming and dog spa, can have drop-ins for these services Also offer home pet sitting by qualified bonded staff whom have pass criminal security clearance Identify all areas for Amanda so that she can offer the full services her demanding clients want.