For your written analysis, select a brand ( My pick is Target) and conduct an analysis of the brands digital marketing strategies. Using your analysis, suggest improvements and develop the framework for a new digital marketing campaign that communicates the brands message.

the following critical elements must be addressed:

1. The Brands Use of Digital Marketing: In this section, you will examine the current marketing strategies used by the brand you selected.

   1. Describe the strategy the brand is using to position itself in digital media (social, mobile, and online). Support your description with examples.

   2. Describe how the brands digital media strategy relates to its overall marketing campaign seen in print, television, and online. Support your

      description with examples.

   3. Examine whether the digital marketing activity aligns with the organizations overall brand. Support your response with examples.

2. Social Media Platforms: In this section, you will examine the social media platforms used by the brand you selected. You will discuss how theseplatforms are used to support the brands digital marketing strategy.

   1. Identify the social media platforms the brand uses and explain how they align to the brands target market.

   2. Describe how the brand uses each social media platform. Consider what the brands social media posts consist of or look like.

   3. Describe how the brand must modify posts in order to accommodate the differing functionalities of social media platforms. In other words, how

      does a brand need to change a post between various social media platforms in order to communicate the same message?

3. Evaluating Digital Marketing Campaigns: Before recommending changes to a brands digital presence, you should review and analyze its current state. This will help inform changes and improvements in the new media campaign.

   A. Strengths

   1. Determine which digital platforms would be most effective for the brand to use. Consider the overall brand, messaging strategy, and

      other marketing activities. Be sure to cite examples.

   2. Describe what the brand is doing well on digital media. Support your response with examples.

   B. Weaknesses

   1. Identify a platform the brand is currently using for marketing that could be improved or utilized more effectively. Support your

      response with examples.

   2. Determine what the brand could improve on regarding its digital activity. Support your response with examples.

   3. Describe how the brand could use research to better focus its digital activity.

   4. Identify current legal and ethical concerns about the brands current digital marketing strategy. Support your response with examples.

4. Creating Digital Marketing Campaigns: Using your analysis of the brands current digital media presence, develop the framework for a new digitalcampaign.

   1. Describe the types of research that could inform a social media, online, and mobile campaign.

   2. Create a messaging strategy for the overall campaign, including examples to demonstrate content and tone.

   3. Referring to the digital platforms you determined to be most effective for the brand to use, describe the overall media campaign, including

      campaign goals.

   4. Describe ethical and legal concerns that will need to be addressed.