For Zoom Technologies, an online video conferencing platform, achieving a differentiation$-$based competitive advantage successfully involves entering late into a market and enjoying the benefits of experience curve effects.

superior customer service via ease of access and high$-$quality audio and video output.

striving to match rivals' product features, design, and performance at a lower price.

pursuing cost reductions throughout the entire value chain.

separating marketing from brand$-$building activities.