Question: Forecasting Question- SMA, WMA, Exponential Smoothing, MAD (mean absolute deviation) Sales for the last 12 months at a company are the following: Month Actual Sales
| Forecasting Question- SMA, WMA, Exponential Smoothing, MAD (mean absolute deviation) |
| Sales for the last 12 months at a company are the following: |
| Month | Actual Sales ($ M) | Forecast3-Month Simple Moving Average | Deviation | Forecast 2-Month Weighted Moving Average | Deviation | Forecast Exponential Smoothing | Deviation | |||
| Jan | 20 | 22 | ||||||||
| Feb | 24 | |||||||||
| Mar | 27 | |||||||||
| Apr | 31 | 23.6 | ||||||||
| May | 37 | |||||||||
| Jun | 47 | |||||||||
| Jul | 53 | |||||||||
| MAD | MAD | MAD |
a. Calculate the forecast, for every possible month, according to the Simple Moving Average Method- 3-Month SMA. Calculate the MAD for this forecast.
b. Calculate the forecast, for every possible month, according to the 2-Month Weighted Moving Average Method (Weights are 0.6 for the most recent month and 0.4 to the month before that). Calculate the MAD for this forecast.
c. Calculate the forecast, for every possible month, according to the Exponential Smoothing Method. (Alpha is 0.6) Given that the forecast for January is 22. Calculate the MAD for this forecast
d. Which forecasting method would you choose for your company?
e. Why?
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