Question: Forecasting Question- SMA, WMA, Exponential Smoothing, MAD (mean absolute deviation) Sales for the last 12 months at a company are the following: Month Actual Sales

Forecasting Question- SMA, WMA, Exponential Smoothing, MAD (mean absolute deviation)
Sales for the last 12 months at a company are the following:
Month Actual Sales ($ M) Forecast3-Month Simple Moving Average Deviation Forecast 2-Month Weighted Moving Average Deviation Forecast Exponential Smoothing Deviation
Jan 20 22
Feb 24
Mar 27
Apr 31 23.6
May 37
Jun 47
Jul 53
MAD MAD MAD

a. Calculate the forecast, for every possible month, according to the Simple Moving Average Method- 3-Month SMA. Calculate the MAD for this forecast.

b. Calculate the forecast, for every possible month, according to the 2-Month Weighted Moving Average Method (Weights are 0.6 for the most recent month and 0.4 to the month before that). Calculate the MAD for this forecast.

c. Calculate the forecast, for every possible month, according to the Exponential Smoothing Method. (Alpha is 0.6) Given that the forecast for January is 22. Calculate the MAD for this forecast

d. Which forecasting method would you choose for your company?

e. Why?

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