forio.com$/$simulate$/$harvard$/$customer$-$centricity$/$ersMarkntng & Salesema Sales & Marketingtomer Senvioe @$81000$Aerospac$73\mathrm{.}3337500083,333$ategic Development SpendCreate Strategic Account Manager PositionsThis past period you've spent time traveling the country to meet with staff in Hartnow'ssales, marketing and customer service departments. Based on these meetings, yourimpression is that working practices at all levels of the organization are siloed, with minimalcross$-$departrment collaboration. Interested in hearing options from an expert to improve thework culture, you have spoken toa consulting firm that specializes in organizationaldynamics, and they have pitched the idea of creating several Strategic ACCOuntManager positions. You took this idea to Senior Management and there was a luke warnmresponse. Several of your colleagues cited concerns that this position will create channelconflicts while giving too much of a voice toa select few. You're continuing to weigh out thepros and cons of this proposed role.Following are more details:Strategic Account Manager$-$ roles specifically aligned with each customer sector andserve to bridge gaps between customer service, sales and marketing. The value propositionto the organization of this new position will be to:$1.$ Improve the effectiveness of the internal sales force$2.$ Provide customer insight to marketing on current and future customer needs$3.$ Provide feedback to customer service on satisfaction with the quality of service beingprovided$\mathrm{.}4.$ Restructure employee incentives $/$ commissions based on team based performance$5.$ Create "innovation channels" $-$ i$.$e$.,$ representatives from the three main departmentsyou oversee in addition to experts from other departments $($such as R&D andOperations$),$ will collaborate on innovation and improvement projects.Purchase Delaled Customer ReportinGreate Straegic Acoount Manager Po initiative at any point now or in the future.The cost for creating these new positions is $$600,000,$ and you can choose to kick off thisM Reports $($$$100,000$ ea$)$f Lost Customers $($Churn$)$brner Rate $($Churn $\%)$f Customers, by Acquisition ChaDistribution, by Acquisition Chapter Score $($NPS$)$pter Score $($NPS$),$ by Acquisitionare by Sectorbter Score $($NPS$)$ by Sector