FORMATIVE ASSESSMENT 2 [100 MARKS] How Philip Morris Is Planning for a Smoke-Free Future In 2016, Philip Morris International (PMI) announced that it was committing to a major business transformation a move away from cigarettes and other combustible tobacco products and toward healthier, smoke-free alternatives to nicotine delivery. The goal by 2025, the company declared, was to get at least 40 million of its adult customers to stop smoking and switch to one of the alternatives, with the goal, ultimately, of achieving a smoke-free future. As an exclusive agent based in South Africa, you will be required to provide input in product launch and marketing . Answer ALL the questions in this section.

Question 4 (25 Marks) Most marketing-oriented companies allocate the marketing communications budget over the simajor modes of communication advertising, sales promotion, public relations and publicity, events and experiences, sales force, and direct marketing. With advertising of tobacco products suppressed on national television and newspapers, how do you perceive Philip Morris would reach its current and potential new customers to unveil their newly developed products.