Former Samsung marketer Andrew Garrihy has said he found it tough to acclimatise to the way...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Former Samsung marketer Andrew Garrihy has said he found it "tough" to acclimatise to the way Huawei ran and how it handled marketing during his first few years at the Chinese tech giant. Speaking at the IPA's EffWeek conference last week, Garrihy explained, for example, how many of his colleagues own stakes in the company. (Ren Zhengfei, who founded Huawei in 1987, now owns just 1% of the company, with the rest in the hands of employees - albeit through a complex structure that has been characterised in the West as murky.) "As a marketer, that's tough, because everybody you speak to believes they're the owner of the company and every employee has an opinion about what's right," he said. "But it's also incredibly empowering, because it's like the world's biggest start-up when you're making decisions." Being privately held also allowed the business to invest for the long term, Garrihy added. Garrihy joined Huawei in 2016 as chief marketing officer, consumer business, in Western Europe and in July was promoted to global chief brand officer. When he first joined, he was given the brief "to nurture and grow the first global technology brand that comes from China". Discussing the culture at Huawei, he said: "We value collective wisdom, we value collaboration, we value the collective. We don't idolise individuals. "As a culture, that's amazing; as a marketer, that's tough, because everybody has an opinion. We have a belief, actually, that if you don't discuss, if you don't challenge, you haven't done your job properly, because challenge and collaboration and discussion push everything forward. "That's embedded in our organisational structure. We don't have one chairman; we have three chairmen and they rotate out of the chair every six months - our founder instituted this to keep the leader fresh." REGENT BUSINESS SCHOOL (RBS) July 2020 28 POSTGRADUATE DIPLOMA IN MANAGEMENT - ACADEMIC AND ASSESSMENT CALENDAR Huawei has had a tumultuous year; in December 2018 Meng Wanzhou, the chief financial officer and daughter of Ren, was arrested in Canada on allegations of fraud, connected to the company's suspected violation of US sanctions imosed on Iran. She is awaiting a hearing for extradition to the US. Meanwhile, Huawei has been added to a US blacklist that stops it from using Google services on its phones - although it can continue to use the Android operating system, which is open source. Its Mate 30 phone launched in September without apps such as Google Maps and YouTube. Garrihy acknowledged that the company was facing challenges, but said it was starting to recover ground that it lost in 5G infrastructure provision after Western governments became alarmed by the US's position. He characterised Huawei as a company that prized technical innovation and explained this had a knock-on effect on how it regarded marketing. "Critically, we are a technology company; we invest billions in R&D and engineers are about 45% of our workforce," Garrihy said. "That's challenging because they want to talk about the latest cool piece of software, not brand. But R&D is what makes us special. As a marketer, you are constantly being pushed to innovate, just as much as the R&D. If marketing is not as innovative as R&D, it's not serving a purpose. "We have a rapid 'test and learn' environment it took me a long time to get used to this. I was brought up to spend time on the analytics, to spend time on the strategy, to perfectly plan, scope, measure, adapt. This is much more like software development - get as good as you can, get it in market, test it, learn, adapt, do it again... rapid test and learn." Source: Farey-Jones & Gwynn, 2019 In response to challenges and rapid organisational change in the technology based industry, critically discuss some of the innovative strategies managers may employ in order to alleviate these challenges. You may conduct research to support your answer. Former Samsung marketer Andrew Garrihy has said he found it "tough" to acclimatise to the way Huawei ran and how it handled marketing during his first few years at the Chinese tech giant. Speaking at the IPA's EffWeek conference last week, Garrihy explained, for example, how many of his colleagues own stakes in the company. (Ren Zhengfei, who founded Huawei in 1987, now owns just 1% of the company, with the rest in the hands of employees - albeit through a complex structure that has been characterised in the West as murky.) "As a marketer, that's tough, because everybody you speak to believes they're the owner of the company and every employee has an opinion about what's right," he said. "But it's also incredibly empowering, because it's like the world's biggest start-up when you're making decisions." Being privately held also allowed the business to invest for the long term, Garrihy added. Garrihy joined Huawei in 2016 as chief marketing officer, consumer business, in Western Europe and in July was promoted to global chief brand officer. When he first joined, he was given the brief "to nurture and grow the first global technology brand that comes from China". Discussing the culture at Huawei, he said: "We value collective wisdom, we value collaboration, we value the collective. We don't idolise individuals. "As a culture, that's amazing; as a marketer, that's tough, because everybody has an opinion. We have a belief, actually, that if you don't discuss, if you don't challenge, you haven't done your job properly, because challenge and collaboration and discussion push everything forward. "That's embedded in our organisational structure. We don't have one chairman; we have three chairmen and they rotate out of the chair every six months - our founder instituted this to keep the leader fresh." REGENT BUSINESS SCHOOL (RBS) July 2020 28 POSTGRADUATE DIPLOMA IN MANAGEMENT - ACADEMIC AND ASSESSMENT CALENDAR Huawei has had a tumultuous year; in December 2018 Meng Wanzhou, the chief financial officer and daughter of Ren, was arrested in Canada on allegations of fraud, connected to the company's suspected violation of US sanctions imosed on Iran. She is awaiting a hearing for extradition to the US. Meanwhile, Huawei has been added to a US blacklist that stops it from using Google services on its phones - although it can continue to use the Android operating system, which is open source. Its Mate 30 phone launched in September without apps such as Google Maps and YouTube. Garrihy acknowledged that the company was facing challenges, but said it was starting to recover ground that it lost in 5G infrastructure provision after Western governments became alarmed by the US's position. He characterised Huawei as a company that prized technical innovation and explained this had a knock-on effect on how it regarded marketing. "Critically, we are a technology company; we invest billions in R&D and engineers are about 45% of our workforce," Garrihy said. "That's challenging because they want to talk about the latest cool piece of software, not brand. But R&D is what makes us special. As a marketer, you are constantly being pushed to innovate, just as much as the R&D. If marketing is not as innovative as R&D, it's not serving a purpose. "We have a rapid 'test and learn' environment it took me a long time to get used to this. I was brought up to spend time on the analytics, to spend time on the strategy, to perfectly plan, scope, measure, adapt. This is much more like software development - get as good as you can, get it in market, test it, learn, adapt, do it again... rapid test and learn." Source: Farey-Jones & Gwynn, 2019 In response to challenges and rapid organisational change in the technology based industry, critically discuss some of the innovative strategies managers may employ in order to alleviate these challenges. You may conduct research to support your answer.
Expert Answer:
Answer rating: 100% (QA)
In the rapidly evolving technologybased industry managers face numerous challenges and must employ innovative strategies to adapt and thrive Here are some innovative strategies that managers can consi... View the full answer
Related Book For
Posted Date:
Students also viewed these accounting questions
-
George Caloz & Frres, located in Grenchen, Switzerland, makes luxury custom watches in small lots. One of the company's products, a platinum diving watch, goes through an etching process. The company...
-
The Crazy Eddie fraud may appear smaller and gentler than the massive billion-dollar frauds exposed in recent times, such as Bernie Madoffs Ponzi scheme, frauds in the subprime mortgage market, the...
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Assume that global lightning on the Earth constitutes a constant current of 1.00 kA between the ground and an atmospheric layer at potential 260 kV. (a) Find the power of terrestrial lightning. (b)...
-
A hot, wet summer is causing a mosquito population explosion in a lake resort area. The number of mosquitoes is increasing at an estimated rate of 2200 + 10e0.8t per week (where is measured in...
-
Information for Google follows. Required 1. Compute Googles cash conversion cycle for both the current and prior years. 2. Did Google become more effective at managing cash in the current year? $...
-
Barry Randolph is a global marketing manager for Gen Tech Corporation, a leading manufacturer of computer accessories. The company has market-leading products in several categories, including...
-
Longworth Manufacturing has two producing departments, machining and assembly, and two service departments, personnel and custodial. The companys budget for April 20X1 is as follows: Longworth...
-
Bell Canada stocks a certain switch connector at its central warehouse for supplying field service offices. The yearly demand for these connectors is 15,700 units. Bell estimates its annual holding...
-
Electro-Phi Inc. (the "Company") is a utility provider that sells electricity to the public. The Company produces the electricity using various forms of power generation, including the burning of...
-
I heard a Fly buzz - when I died - The Stillness in the Room Was like the Stillness in the Air- Between the Heaves of Storm - The Eyes around-had wrung them dry- And Breaths were gathering firm For...
-
What does active listening mean, and what are the active listening techniques that a skillful manager can use when negotiating?
-
What is the purpose of an environmental assessment?
-
According to Hofstede, what kind of leadership style do employees in countries that rank high on power distance prefer? What about low power distance rankings? Where does your country fit in?
-
Discuss and provide examples of how trade barriers can be reactive reasons for companies to go abroad.
-
What is a company mission statement, and why is it important?
-
Bestomers Best Balloons is a proprietorship, operating only in Alberta, that is registered to file GST tax returns on an annual basis. Alberta does not participate in the HST program and does not...
-
The diagram shows the two forces acting on a small object. Which of the following is the resultant force on the object? A. 8 N downwards B. 8 N upwards C. 2 N downwards D. 2 N upwards 3 N 5 N
-
Refer to the information presented in PA-33. Data from PA-33 VHL reported income before income taxes of $400,000. Current income tax expense was $40,000; deferred income tax expense was $10,000....
-
Based on the information set out in problem PA-46 below, prepare the cash flows from operating activities section of the statement of cash flows using the direct method. Data from PA-46 Tymen...
-
In January 2016, JN Norman Inc. (JNN) purchased and installed production equipment. It was first available for use on March 1, 2016. JNN has a December 31 year-end and accounts for partial years...
-
What is the value of equity at time zero? A. 44,055. B. 77,973. C. 122,027. Mun Hoe Yip is valuing Pure Corporation. Pure is a simple corporation that is going out of business in five years,...
-
Economic income during Year 1 is closest to: A. 23,186. B. 29,287. C. 46,101. Mun Hoe Yip is valuing Pure Corporation. Pure is a simple corporation that is going out of business in five years,...
-
What is residual income during Year 1? A. 2,916. B. 2,542. C. 8,653. Mun Hoe Yip is valuing Pure Corporation. Pure is a simple corporation that is going out of business in five years, distributing...
Study smarter with the SolutionInn App