Formulate a detailed position statement.

Please advise if I have covered the below elements

• The target audience
• The frame of reference
• The point of difference
• The reason to believe.
• The target audience
• The frame of reference
• The point of difference
• The reason to believe.

For coffee lovers who want to get a cup of quality coffee to start their day. Seattle Coffee Company is one of South Africa's largest coffee houses thats offers a friendly, comfortable atmosphere where customers can receive a quality cup of coffee, service at an affordable price. The company does not limit itself to premium brewed coffee but also offer other hot and cold beverage products and eats. Seattle Coffee Company holds onto their sustainable competitive advantage in terms of their use of plastic. The proportion ofplastic used is minimal and we are currently investigating other options to reduce the use of plastic further.