Question: . Formulate and describe the unique selling proposition ( USP ) of the flying car. ( 1 0 marks ) 2 . Determine and elaborate

. Formulate and describe the unique selling proposition (USP) of the flying car.
(10 marks)
2. Determine and elaborate on the THREE (3) possible target segments for the flying car.
(15 marks)
3. Discuss FIVE (5) marketing challenges the firm, Terrafugia, will face in marketing this
product.
(15 marks)

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