Question: Formulate and solve a 0-1 LP model which uses both recency and frequency data as input. The goal of the model is to identify those

Formulate and solve a 0-1 LP model which uses both recency and frequency data as input. The goal of the model is to identify those hotel guest segments which maximize the expected revenue under budget limitations. These segments are defined as a combination of recency and frequency values of hotel guests who should be included in the campaign.

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