Question: FORMULATE objectives based on these research questions 1 . Flipkart s much - touched Big Billion Day sale turned out to be a fiasco. What

FORMULATE objectives based on these research questions 1. Flipkarts much-touched Big Billion Day sale turned out to be a fiasco. What do you think Flipkart did wrong?
2. How could Flipkart have ensured the success of its Big Billion Day Sale?
3. How can Flipkart win back the trust of customers who fled to competitors during the sale?

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