Question: Formulate two research questions and two research hypotheses for each research question based on the following marketing research problem: determine consumer preferences for sports drinks.

Formulate two research questions and two research hypotheses for each research question based on the following marketing research problem: determine consumer preferences for sports drinks. Discuss the role of qualitative research in helping Gatorade finding new effective sales promotional tools to increase their market share. Which qualitative research technique(s) should be used and why?

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