FORUATINE ASSESSMENT $2$

$[100$ MARK$]$

Read the extract below and ansmer ALL questions

Project Statement: Frozen Brands

Frosen Brands started out many years ago on a banana and sugar cane farm on the tropical north coast of Kima$-$Zilu Natal. What started out as a small side$-$line business, has grown into a company with a climate$-$controlled frozen food manufacturing and cold storage facility. Through using other frozen distroution services, we ldenthed a gap in the market for a top$-$qualty frozen distribution service and as a result, we now own and operate our own fleet of frozen vehides. enabling us to distrbute throughout Kab$-$Zulu Natal and various markets around the world. As specialists in the frozen frit industry, we manufacture and pack our own range of frozen frult under various brand names. We also produce and pack certain house brands for big retalers in South Arica. Our products are exported to various markets around the word. Our fleet of frozen vehicles enable us to distribute throughout Kwa$-$Zulu Natal and beyond. The contemporary business envronement in which busibesses operate is characterised by increased compettion, rapidy changing market ervironments and highly demanding and more diverse customers. This brings high levels of risk in any supply chain, regardless of the maket served. Furthermore, this has an added pressure for warehouse operators, where businesses have to future$-$proof their warehouses through operabonal practices, design, and technology, to ensure that these facilities remain operationaly relevant for considerable periods of time.

The project statement highlights the importance of Frozen Brands to successfully implement strategic plans and analyse key flactors for business success; opportunities for the future and presenting insightul strategic viewpoints and forecasts; and offering advice on business development directions and opportunities. In this case, you have been engaged by Frozen Brands to serve as a strategic planning advisor to formulate a report offering strategic guidance based on the subsection rumbering provided below.

Souree: Frozen Brands. About Us$.[$Online$].$ Avalable at: Atpsilfrozenbrands. $00$ zalabout Acoessed $26$ Aprill $2023].$

$\backslash$table$[[,$Question $1,$Marks$],[\backslash$table$[[$Introduction:$],[$Must include a background of Frozen Brands.$]],4],[1\mathrm{.}1,\backslash$table$[[$Expound on the significance of Frozen Brands using a muscle$-$fexing strategy to increase the$],[$return on imestment in recruitment policies.$]],15],[12,\backslash$table$[[$Discuss how Frozen Beands' can show strategic intent by fostering a strong organisational$],[$culture that supports be brand's vision and values.$]],15],[1\mathrm{.}3,\backslash$table$[[$Demonstrate how Frozen Brands may effectively engage in value$-$chain activities by leveraging$],[$newly developing Internet capabilites and technologies.$]],15],[1\mathrm{.}4,\backslash$table$[[$Examine the implications of Frozen Brands' use of leading key performance indicators $($KPI$)$ to$],[$manage industry complance risks caused by a lack of well$-$established industry laws.$]],15],[1\mathrm{.}5,\backslash$table$[[$Explore why the Frozen Brands board of directors needs to adopt a broad$-$based differentiation$],[$strategy that promotes task$-$oriented leadership.$]],15],[1\mathrm{.}6,\backslash$table$[[$Investigate the results associated with conducting online market research to develop key$],[$scocess elements that can improve the performance of Frozen Brands' primary activities.$]],15],[\backslash$table$[[$Conclusion:$],[$The report recomenendations and broad conclusion to the essay.$]],6],[,,100]]$