FORUM DESCRIPTION Week Two - Sunday 10/10 Post: In this week's lecture series, we bring you into the marketer's efforts to understand who their customers are, how to begin to connect and, ultimately, how to keep them. In Lecture Three, Philip Kotler references his Ten Commandments of Marketing from his book, Marketing 3.0. Your Sunday post this week is to identify a company (or five different companies that demonstrate FIVE of the commandments (your choice) listed below and to include a one-sentence rationale. For example: 1. Treat your customers with love and your competitors with respect: The Ritz-Carlton (I couldn't resist - I worked for them for ten years): Rationale: The hotel company invented the concept of the guest preference database (love their customers): The hotel will help you find another hotel if they are full (respect their competitors) Take some time to reflect on your favorite companies that follow these commandments and that work very hard to avoid marketing myopia as well. The Ten Commandments of Marketing: Treat your customers with love and your competitors with respect. 2. Be ready for transformation and change. 3. Make your values clear and support them. 4 Focus on the segment that can give you the greatest benefits. 5. Price fairly to convey your quality. 6. Help potential customers to connect with your company and its products. 7. Look upon your customers as customers for life. 8. View each business as a service. Because each product is tied to a service. 9. Improve your business process every day. 10. Consider various aspects and information-not just finance related-before making a decision