Question: Four products; Predicting diffusion. The four products were sliced peanut butter, silver-coated bandage, Segway scooters, and Digi Scent. Answer the following questions: 1. Rank the

Four products; Predicting diffusion.

The four products were sliced peanut butter, silver-coated bandage, Segway scooters, and Digi Scent.

Answer the following questions: 1. Rank the four innovations(products) in term of how rapidly and broadly they will diffuse in the market place, and identify the high-level characteristics that account for these predictions. 2. What changes could be made to the products to increase the likelihood of product acceptance and attractiveness. 3. What are some possible target market selections/segments for each of the products?

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