Four Seasons Positioning and Map 15 Marks For (target customer description), Four Seasons Hotels and Resorts is that one that (unique point of difference/Consumer Benefit that others dont offer), because (reason for consumer to believe) Chose a horizontal and vertical axis to map your consumer positioning: Options include: Family vs Individual/Couple Experiences, Homogeneous Accommodation Product vs Unique Property Variable Experiences, vs Depth vs limit of Extended Service Offering- You can use others- just need to chose 2 consumer relevant so the competitors that most closely compete with Four Seasons are situated closest top them on the map