Question: Frame - by - frame tests involve getting consumers to turn dials while viewing television commercials in a theater setting. True False Question 2 9
Framebyframe tests involve getting consumers to turn dials while viewing television commercials in a theater setting.
True
False
Question
pts
Unaided recell is when the respondent demonstrates that he or she saw the commercial and remembered the brand name without the brand name mentioned.
True
False
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