Question: Framing 1 . Vanguard's strategy is: a . product driven. b . cost leadership. c . easy to duplicate effectively. d . inconsistent. Labeling 2

Framing
1. Vanguard's strategy is:
a. product driven.
b. cost leadership.
c. easy to duplicate effectively.
d. inconsistent.
Labeling
2. If Vanguard were to conduct a SWOT analysis, which of the following would be considered a strength?
a. Competitors offer nonindexed funds.
b. The mutual fund market is reaching the maturity stage.
c. Vanguard conducts transactions through the Web.
d. Vanguard's competitors distribute funds through outside brokerage houses.
Summarizing
3. By shunning advertising on traditional media and conducting transactions through its website, Vanguard:
a. can introduce commission-based incentives for its employees.
b. offers loaded and non-loaded funds.
c. distributes funds through outside brokerage houses.
d. is able to employ a business level strategy of cost containment.
Synthesizing
4. Vanguard feels confident it can create a nonindexed fund that will consistently perform above the S&P 500. Doing so will likely:
a. require Vanguard to advertise in traditional media.
b. increase costs for customers.
c. conduct transactions by phone.
d. increase Vanguard's market share within the industry.
Concluding
5. The future of Vanguard:
a. is weak because of the rising cost of technology.
b. will not be web-based.
c. is tentative because their strategy is easy to imitate.
d. looks promising because of a strategic advantage.

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