Question: Frederico was assigned to help create a positioning strategy for his employer's products based on product attributes. He should consider the safety record of the

Frederico was assigned to help create a positioning strategy for his employer's products based on product attributes. He should consider the safety record of the firm and its products. the features the engineers feel are most important. what the target market would consider the most important features. the characteristics that helped his firm win a statewide award for excellence in manufacturing. the ways the sales representatives have been positioning the firm's products

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