Question: Jeremiah was assigned to help create a positioning strategy for his employer's products based on product attributes. He should consider the ways the sales representatives

Jeremiah was assigned to help create a positioning strategy for his employer's products based on product attributes. He should consider
the ways the sales representatives have been positioning the firm's products.
what the target market would consider the most important features.
the features the engineers feel are most important.
the safety record of the firm and its products.
the characteristics that helped his firm win a statewide award for excellence in manufacturing.
 Jeremiah was assigned to help create a positioning strategy for his

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