Fred's failure to be successful on his second assignment to Mexico should have been a warning to Tex$-$Mark that they needed to develop and use a more rigorous selection method. Expatriate failure is often the result of a and ineffective expatriate management policies. Fred was 'promised' a$\text{'}$ research position in Durham during his assignment to India. The incentive of a promotion was used to 'lure' Fred to India but the lack of meeting the commitment has resulted in Fred feeling that he was treated badly. One example of an effective way to reduce expat turnover is to