Question: Freida has opened a craft store. They offer classes in cake decorating as well as sewing and needlepoint supplies. However, they have had very low
Freida has opened a craft store. They offer classes in cake decorating as well as sewing and needlepoint supplies. However, they have had very low attendance in the classes and a low sales level of craft items, even though they have discounts available in the form of store coupons. In the context of the portfolio matrix, which statement is generally true of Freidas business?
Protection of existing market share is essential for dogs.
Dogs have a dominant market share in lowgrowth markets.
This business is a dog, and Freida should harvest or divest it
Dogs escalate in the market if given strong financial funding.
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