Question: Sarri has opened up a craft store. She offers classes in cake decorating as well as sewing and needle point supplies. However, she has had
Sarri has opened up a craft store. She offers classes in cake decorating as well as sewing and needle point supplies. However, she has had a very low attendance in the class and a low sales level of craft items even thought she has discounts available in the form of store coupons. In the context of the portfolio matrix, which state is generally true of the sarri business?
1) the business is a dog and she should harvest or divest it
2) protection of existing market share is essential for dogs
3) Dogs escalate in the market if given strong financial funding
4) dogs have dominant market share in low growth market
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