Question: Freightify evolved from Freightbro. According to the latter, FreightBro is a freight technology start-up aimed at revolutionizing the trillion-dollar forwarding industry through digitization of the

Freightify evolved from Freightbro.

According to the latter, FreightBro is a freight technology start-up aimed at revolutionizing the trillion-dollar forwarding industry through digitization of the manual processes in logistics. FreightBro aims to equip forwarders with a digital platform that enables them to procure rates faster, increase operational efficiencies, boost sales, make informed decisions using data analytics and thereby provide a seamless user experience.

From the perspective of a shipping company, provide analysis as to how such a platform would prove of benefit to your operations. Identify how Freightify has evolved from Freightbro.

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