Question: Frequ nt - flyer programs are an example of financial incentives to customers in exchange for their continuing patronage. After flying a certain number of

Frequnt-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage. After flying a certain number of miles or flying a specified number of times, the frequent-flyer program participant earns a free flight or some other award such as free lodging. Airlines that use frequent-flyer programs are practicing:
transformational marketing
marketing engineering
commitment selling
relationship marketing
transaction marketing
Frequnt-flyer programs are an example of financial incentives to customers in

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