Question: Frequent - flyer programs are an example of financial incentives to customers in exchange for their continuing support. After flying a certain number of miles,

Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing support. After flying a certain number of miles, the frequent-flyer program participant earns a free flight. What is this an example of?
a. one-to-one marketing
b. transaction marketing
c. transformational marketing
d. relationship marketing

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