Fresh Air Sports Rentals began eight years ago in a southern California beachfront hut. At that hut,

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Fresh Air Sports Rentals began eight years ago in a southern California beachfront hut. At that hut, Woody and Sandy Belmont rented out fat-tired cruiser bikes to tourists. Business was good - so good, in fact, that within a year Fresh Air customers could also rent a variety of other outdoor gear, including surfboards, mountain bikes, and paddleboats.

Over the years, Fresh Air has grown into a network of 18 locations throughout the western United States and Canada. The company is now big enough that name recognition is feeding the business: Customers who have rented from Fresh Air in one location look for it in other vacation spots. Woody and Sandy are thinking seriously about expanding their business to resorts on the East Coast, in Mexico, and in Central America.

Next month, Fresh Air is having its first-ever associates' meeting in San Diego. Woody and Sandy need to develop several presentations for that event:

A keynote speech, welcoming the employees and building enthusiasm for the company and the upcoming meeting. During the speech, Sandy and Woody will also introduce Fresh Air's new management team.
An informative program on how to avoid sexual harassment claims. Fresh Air's new human relations director will deliver this talk, but Sandy wants to play a major role in its development.
A session introducing the company's new incentive plan, under which employees will receive bonuses for increasing sales. While the potential for greater compensation is good, base salaries will decline under this arrangement. Woody knows it is important to sell the plan to employees if it is to have a chance of succeeding.
A series of awards presentations at the closing dinner. At this session, employees will be honored for their exceptional service. Woody and Sandy want to include enough employee awards to boost morale, without creating so many awards that they appear meaningless.

Question 1: What is the general goal for each presentation?

Question 2: Which factors outlined in Chapter 9 (audience, occasion, speaker) should Sandy and Woody consider for each presentation?

Question 3: Describe the style of delivery that would be most effective for each of the presentations to be delivered at the San Diego meeting. In addition to addressing the speaker's style, discuss ways in which the speaking environment could be arranged to help achieve the presentation's goal.