Frito$-$Lay has been analyzing sales data compiled by a third$-$party company and has noticed that sales of baked varieties such as Baked Cheetos and Baked Lays potato chips are higher in suburban markets compared to urban grocery outlets. This information will assist Frito$-$Lay in its individual store planning sessions as account managers meet with store managers to discuss inventory and stock positions. What information is Frito$-$Lay utilizing?NeuromarketingQualitative researchPrimary dataScanner$-$based research