Question: Frito - Lay is using _ _ _ _ _ _ _ _ when offering free in - store samples of Doritos for the express

Frito-Lay is using ________ when offering free in-store samples of Doritos for the express purpose of getting people to try the product, enjoy the product, and finally purchase a bag of Doritos.
Multiple Choice
behavioral learning
cognitive learning
behavioral mining
database marketing
classical conditioning

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