Question: Frito - Lay's first research objective was to Multiple Choice understand why Lay's potato chip sales are flat. add a new flavor of Fritos. determine

Frito-Lay's first research objective was to
Multiple Choice
understand why Lay's potato chip sales are flat.
add a new flavor of Fritos.
determine new pricing objectives.
determine the most effective advertising plan.
increase promotional spending on Lay's.
Frito-Lay's first research objective was to Multiple Choice understand why Lay's

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