From $1990$ to $1997,$ Apple was struggling. They had too many different products, and all products were expensive. Their marketing strategy was confusing, and they were facing very difficult competition. On that time, People were not interested in their products.

In $1997,$ Steve Jobs returned, and he changed all strategy. He made Apple focus on making things simpler and cooler. They created products like the colorful iMac and the iPod, which got people excited about Apple again.

After $1997,$ Apple became super successful. They cared a lot about how their products looked and how easy they were to use. The iPhone, introduced later, became a huge hit. It was not just a phone; it was a whole experience. The iPhone had a cool design, lots of features, and a ton of apps. People loved it because it made everything easy and fun. That shift in focus on simplicity, innovation, and a great user experience brought Apple back to the top.