From $2014$ until $2024,$ Apple undertook a research and development effort to develop an electric and self$-$driving car, codenamed "Project Titan", to capitalize on its strengths in innovation and technology.

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Level: $[$ Select $]["$Business$",$ "Corporate"$]$

Strategy: $[$ Select $]["$Unrelated diversification", "Differentiation focus", "Low cost leadership", "Low cost focus", "Differentiation", "Integrated differentiation and low cost", "Related diversification", "Vertical integration $($forward$)",$ "Vertical integration $($backward$)",$ "Horizontal growth"$]$

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