From a customer's perspective before dropping a product element you should develop a:

a.replacement product

b. new source of revenue

c. exit strategy

d. trade in allowances

e. none of the above

The most important objectives of a market penetration pricing strategy are to:

a. lower marketing costs by relying on positive word-of-mouth from price sensitive customers

b. build sales and market share

c. motivate competitors to lower their prices so that you can eventually raise yours

d. motivate consumers to buy a more expensive product than they originally intended to buy

e. match competitors' prices and communicate high quality

When all the elements of the promotions mix are selected and put into the marketing plan it is called:

a. an efficient marketing mix

b. a communications program

c. an integrated marketing communications program

d. an efficient promotions mix

e. an advertising campaign