Question: From a marketing perspective, what roles should mall operators such as Link play in retailing? Explain your view based on the concepts related to the

From a marketing perspective, what roles should mall operators such as Link play in retailing? Explain your view based on the concepts related to the values of retailing. (20 marks) As a tenant, what benefits can a retailer expect to get from shopping malls? What disadvantages do you see in a retail business operating in a shopping mall? (30 marks) 2. Critically discuss the reasons behind Link organizing marketing events and promotion activities in shopping malls. How can these events and activities increase the footfall and enhance shoppers experience? (20 marks) Using an example, discuss how a retailer can collaborate with the mall operator to co-create value for shoppers? (30 marks)

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