From above write up, please copy and paste below: Don't rephrase it, just copy and paste. thanks

3 Strengths -

3 Weaknesses -

3 Objectives-

3 Strategies-

Amazon's Prime Video Amazon competed directly with Netflix via its Amazon Prime membership service. In 2020, individuals and households could become an Amazon Prime member for a fee of $119 per year or $12.99 per month (after a one-month free trial); there was a discounted price for students of $59 per year of $6.49 per month. Membership in just Prime Video was $8.99 per month. Going into 2020, Amazon announced that it had over 150 million Amazon Prime members globally. 2 While Amazon had originally created its Amazon Prime membership program as a means of providing unlimited two-day shipping (more recently, one-day shipping in many locations and two-hour grocery delivery in 2,000 cities) on Prime-ligible items to customers who ordered merchandise from Amazon and wanted to receive their Prime Video and 223 on Hulu. Additionally, the orders quickly, in 2012 Amazon began including report said almost 16 percent of all movies on movie and music streaming as a standard benefit Netflix were "critically acclaimed" compared to of Prime membership-Amazon's video streaming just 1.3 percent on Prime Video. service was called "Prime Video." Amazon Prime Jut in 2017 and continuing forward, Amazon members were not, however, eligible to view every began a strategic initiative to upgrade its content title in the Prime Video library for free; titles that library, with both higher caliber new original conwere not Prime-eligible could be watched on a pay- tent and licensed content. Amazon paid the National per-view basis or else purchased. Going into 2020, Football League $65 million a year for three seasons many Amazon Prime members did not utilize their starting with 2017 season to live stream Thursday Prime Video membership benefit (Amazon did not Night Football games globally to Prime Video memdisclose the overall percentage). Another video bene- bers in 200 countries (these broadcasts attracted fit of Amazon Prime membership was the ability to more than 18 million total viewers over 11 games in subscribetoover100premiumchannelswithPrime2017).AmazonStudiosspentareported$250million Video Channels subscriptions. for licensing right to Lord of the Rings, with plans In 2010, Amazon established Amazon Studios for spending up to $1 billion to produce 5 seasons to oversee the development and production of of episodes. Amazon Studios spent an estimated new in-house original movies and multi-episode \$5-\$6 billion on original content videos in 2019, series; approximately 200 new original titles releasing new titles monthly, including new seasons were released during 2015-2018. A 2019 report of Tom Clancy's Jack Ryan, Emmy-winning The by Streaming Observer, an independent news site Marvelous Mrs. Maisel, Bosch, Sneaky Pete, Good covering streaming industry news and reviews of Omens, Carnival Row, The Man in the High Castle, The movies, said that Amazon's Prime Video content Boys, Emmy-winning Fleabag, The Romanoffs, Patriot, library contained 17,461 titles versus 3,839 for American Gods, Preacher, and The Grand Tour. Prime Netflix and 2,336 for Hulu. 3 However, according members watched double the hours of original movies to the same Streaming Observer report, Netflix had and TV shows on Prime Video in the fourth quarter 592 titles that were "Certified Fresh" by Rotten of 2019 compared to the fourth quarter of 2018, and Tomatoes (the leading online aggregator of movie Amazon Originals received a record 88 nominations and TV show reviews) versus 232 such films on and 26 wins at the Oscar, Emmy, and Golden Globe awards shows. 4