From an internal perspective, organizations may need to implement metrics to measure the effectiveness of internal communication when rolling out a new communication strategy. In this scenario, organizations need to change the current knowledge, attitudes and/or beliefs of employees so that they can appropriately comply with and make the desired communication initiatives the new normal for the company (National Academies of Sciences, Engineering and Medicine, 2016). It is hard to determine whether or not a major communication initiative is working without utilizing business metrics. In order to achieve quality of measurement, the organization must define its goals, understand stakeholders, define its benchmarks, define its metrics, select data collection tools, and use the data to make better decisions (National Academies of Sciences, Engineering and Medicine, 2016).

From an external perspective, performance metrics tend to be more easily identifiable and aligned with results. In these scenarios, metrics are implemented to measure financial data such as sales growth, product performance or monthly recurring revenue, for instance. It is also important to consider the business environment an organization operates in when implementing metrics. This is because there could be certain nuances of an industry that could affect the outcomes of financial ratios.

Required

Identify two quantifiable business metrics that could be used to measure the ROI associated with the key considerations in your peer's post. How do those metrics measure what is intended? How might they inform decision making or next steps? Support your reasoning with examples, if possible.