Question: from bsg game Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Company vs. Ind. Avg. -17.4% -19.7% INTERNET

from bsg game from bsg game Given the following data from a recent Comparative Competitive

Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Company vs. Ind. Avg. -17.4% -19.7% INTERNET SEGMENT Retail Price ($ per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) Your Company $63.00 5,000 No 4.3 400 12,000 0 80 598 598 11.1% Industry Average $76.28 6,225 None 6.3 300 14,350 111 76 538 538 10.0% Same -31.7% +33.3% -16.4% -100.0% +5.3% +11.2% +11.2% +11.2% Based on the above data for your company, which of the following statements is false? Copyright by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation. Your company's most powerful competitive disadvantage in Internet segment related to the fact that your company's retail price was 17.4% below the industry average. O Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's brand reputation. O Your company's biggest percentage competitive advantage in the Internet Segment related to model availability. O Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's competitive effort in search engine advertising and brand advertising. Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an 11.1% market share for your company, which was above the 10.0% average market share for the region

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