Given the following data from a recent Comparative Competitive Efforts page in the CIR:

INTERNET SEGMENT	Your Company	Industry Average	Your Company vs. Ind. Avg.
Retail Price ($ per pair)	$63.00	$76.28	-17.4%
Search Engine Advertising ($000s)	5,000	6,225	-19.7%
Free Shipping	No	None	Same
S/Q Rating	4.3	6.3	-31.7%
Model Availability	400	300	+33.3%
Brand Advertising	12,000	14,350	-16.4%
Celebrity Appeal	0	111	-100.0%
Brand Reputation	80	76	+5.3%
Online Orders (000s)	598	538	+11.2%
Pairs Sold (000s)	598	538	+11.2%
Market Share (%)	11.1%	10.0%	+11.2%

Based on the above data for your company, which of the following statements is false?

-Your companys percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an 11.1% market share for your company, which was above the 10.0% average market share for the region.

-Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's competitive effort in search engine advertising and brand advertising.

-Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's brand reputation.

-Your company's most powerful competitive disadvantage in Internet segment related to the fact that your company's retail price was 17.4% below the industry average.

-Your company's biggest percentage competitive advantage in the Internet Segment related to model availability.