Question: From Harvard Case : Predicting consumer taste with big data at GAP What do you think is Gaps problem with the Gap brand? Was giving

From Harvard Case : Predicting consumer taste with big data at GAP

What do you think is Gaps problem with the Gap brand? Was giving up on creative directors a bad or smart decision? Why?

Use your knowledge in cognitive psychology, heuristics and as a fashion shopper. What is your opinion on using Big Data to predict buyer preference in the future?

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