Question: From our class discussion, identify (with examples, as appropriate) four main factors that combine to determine the amount of net value a prospective customer (sales

From our class discussion, identify (with

From our class discussion, identify (with examples, as appropriate) four main factors that combine to determine the amount of net value a prospective customer ("sales prospect") can expect from replacing an existing solution (to a problem) with a new solution (to the problem). (Recall that value can be assessed for both solutions, and that a purchase is only expected when the perceived value of the new solution exceeds that of the existing solution.) For each of the four, please be sure to indicate whether it is likely to increase or decrease the amount of value a sales prospect can expect from adopting a new solution instead of continuing to use an existing solution. You may find it helpful to refer to the following PARTIAL diagram as you develop your response to this question: From our class discussion, identify (with examples, as appropriate) four main factors that combine to determine the amount of net value a prospective customer ("sales prospect") can expect from replacing an existing solution (to a problem) with a new solution (to the problem). (Recall that value can be assessed for both solutions, and that a purchase is only expected when the perceived value of the new solution exceeds that of the existing solution.) For each of the four, please be sure to indicate whether it is likely to increase or decrease the amount of value a sales prospect can expect from adopting a new solution instead of continuing to use an existing solution. You may find it helpful to refer to the following PARTIAL diagram as you develop your response to this

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