FROM THE BELOW I AM DOING ONLY QUESTION $1$ and Question $6$

Only $($ The company we choose is JAMAICA urban transit company$)$

PROJECT OUTLINE

$1.$ State the project objectives

$2.$ Background of the company$*$ History$*$ Outline the service process $($a flow chart diagram may be included as an illustration$)$

$3.$ Service Environment$*$ Describe the current external environment in which the service is offered$-$ landscape, parking, environs $-$ is it an industrial complex, commercial unit, etc.$*$ From your observation, explain how the external environment influences or impacts the customer's expectations.$*$ Describe the front office and the back office.

$4.$ Outline the service concept$*$ The organising idea$*$ Service experience$*$ For the service outcome, you should determine the customers' expectations and level of satisfaction. Use the SERVQUAL instrument to gather your data: How To Measure Quality of Service $|$ Service Quality $($qualtrics$.$com$)($a questionnaire of no more $25$ questions is to be created and approved by your tutor; by Week $7).$

$5.$ Opportunities for new service development $-$ have they developed any new services?How recently? Provide the details.If not, make arecommendation.

$6.$ Explain the supplier$-$customer duality as it observed in the organisation.

$7.$ Identify and justify the generic strategy of the organisation.Explain how the organisationwins its customers $-$ compared to one of its competitors$\mathrm{.}1.$

References$2.$ Appendices$*$ pictures of current site$*$ ideas for transformation $($for example, a flow