From the conversation between Talbot and Bachmann it is evident that during the COVID 19 pandemic and subsequent quarantine measures implemented across multiple countries has had a tremendous impact on the global economy. Estimates of up to 2.7 trillion dollars in global trade have been lost according to Forbes. Businesses that could adapt to the quarantine measures did so by shifting their operations on to digital platforms in a short time frame. This also has impacted marketers.

With regards to the above observation and with the use of relevant examples from the article and relevant research conducted, assess the global marketing shifts that took place during quarantine.