From the following reference link, read the article about TymeBank as the case:

Reference: https://drive.google.com/file/d/1W3fPrUuDDB57KEcedNd7qGS0ov7DyP08/view?usp=sharing

A strategy business case study to explore trade-offs strengthsweaknesses in developing a digitalization strategy for a large organisation.MNC. Work through the case and develop a digital strategy for the organisation. Digital strategy focuses on using technology to improve business performance, whether that means creating new products or re-imagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes.In developing the digital strategy, we must consider the following.:

Question 1: How does TymeBank increase the usage of organisations digital channels? (Online approach)

Objectiveexisting customer, potential customer, stakeholders. TargetImprove usage (frequency, times, duration) approachdigitalization platform Proposed method, Explain why it works.

Question 2: How should TymeBank further digitalise their customer centre?

Objectorganization TargetFurther digital (non manual) customer service center For whatcustomer service & relation Proposed method, Explain why it works.

(Everything we talked must closely related to TymeBank)

Aspects we should consider:

PESTEL external environment SWOT Analysis internal/external environment (SW internal; OT external) Porter's Five Forces competitors

Resource and Capability (Strength and weakness) Core Competencies

Business-Level Strategy: Cost Leadership Differentiation Focused Cost Leadership Focused Differentiation Integrated Cost Leadership/Differentiation

Competitor Analysis How to response - 1. response2. attack

Diversification Strategy

Acquisition