From the textbook, it explains Switching as topic. In a consumer behavior context, it refers to the times when a consumer chooses a competing choice, rather than the previously purchased choice on the next purchase occasion.

All things considered, consumers prefer the status quo. Change brings about, well $...$ change, and this can mean costs that diminish the value of an experience. Thus, the consumer will incur some switching costs, or the costs associated with changing from one choice $($brand$/$retailer$/$service provider$)$ to another. Switching costs are one reason why a consumer may be dissatisfied with a service provider but will continue to do business with them. Switching costs can be divided into three categories $($see the three below$)$:

$1.$ Explain the term Procedural switching costs $(3-4$ sentences$).$ Give an example of a company that would require this.

$2.$ Explain the term Financial switching costs. Give an example of a company that would require this.

$3.$ Explain the term relational switching cost. Give an example of a company that would require this or where this would be likely.

Provide a write$-$up answering these questions:

$4.$ Provide examples of each of the three types of switching costs from your own consumer experiences.

$5.$ What switching costs are built into doing business with cell phone providers, health$-$care providers, Internet music services, and health clubs?

$6.$ Are all switching costs ethical? Why or why not.

Responses should be more than one sentence answers. Give examples and discuss the "why" to your answer.

$100$ points. Keep your SafeAssign number under $30\%.$ A Word document, pdf$,$ or written answer below is acceptable. Good luck